10 Predictions for 2009
- In the recession more people will turn to Affiliate Marketing causing an increase in PPC spend. This will make content and SEO more important.
- There will be more emphasis on personal brand. Those that realize personal brand means you must offer something of value to people will build a stronger brand. It takes more than just a guy on internet video talking about what they are doing. You need to stand for something and give control of your brand to a community. You stay authentic to that brand to build it.
- Increase in social media networking. Now is the time to network and get your name out there. It could lead to another job or business opportunity. Plus it keeps you in the loop within your industry.
- The company that can figure out video, social media, and a hybrid cpm/cpa system will come out on top when the economy turns for the better. Through in advertiser and publisher analytics, a community and some adserving on the side for a complete package. I have my eye on a few.
- There will be more social media spam, business coaches, gurus, and newbie internet marketers who have no idea how to be authentic or engage a community using Twitter. Unfortunately people will follow them searching for The Secret, a quick fix, magic pill, turnkey business opp, easy money, or the answer to life’s problems. (Here’s the secret folks, you already have everything you need just go do it)
- Big companies will continue to like Hulu and their “commercial like” video advertising. It’s like TV and people understand that. Look for more of that type of sponsored internet video advertising.
- Bloggers will continue to niche and chase the long tail. I’m a comic geek, but I’m really a Neil Gaiman Sandman comic geek. Comics may still be too general a subject for a following, but I’ll talk Sandman with you all day. That’s where the passion lives and that’s the content that needs to come out in to your blog. The niche blog is an opportunity for the solo or very small shop blogger.
- There will be more live video shows and people that use companies like Ustream will build personal brand and community. There will be more live streamed conferences and reality shows.
- No one will challenge Google. I always see analysts picking the next Google killer. It doesn’t happen. It’s like anointing the next Lawrence Taylor in the NFL draft. There’s only one.
- As mobile phone use increases, with the Blackberry touch and new versions of G2 and iPhone coming out, more people will enter the cloud and desk tops will get smaller. The Dell mini is just the beginning.
Bonus – I’ll buy an Amazon Kindle by the end of the year.
So what do you see in the new year?
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