Pats go 19-0 before Superbowl
New England Patriots go 19 -0.
So is this arrogant or confident?
In case you don’t know, as of today the Pats are 18-0. They need to beat the New York Giants in this Sunday’s Superbowl to get their 19th victory.
Actually it’s good planning and it gets people talking.
A few posts ago, I wrote about Seth Godin’s book Meatball Sundae. Understanding how marketing has changed on the internet is crucial. In this case with this book, speed is key. This book has not been published, and may not if the Giants win the Superbowl, but since it’s the first out there it’s creating a buzz.
It gets people talking about the book. If there was no buzz about it, this would be just another Superbowl book released after the game. If the Pats win, I bet this will be the best selling book in the category.
So the question to you is… Giants or Pats?
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